By Steve Martin, Author, "Heavy Hitter Sales Wisdom"
In the late sixth century, Pope Gregory described the seven deadly sins from the least serious to the most, as superbia, invidia, ira, avaritia, tristia, gula and luxuria. Translated from Latin, they are pride, envy, anger, avarice, sadness, gluttony and lust. What do you think are the seven deadly sins of software salespeople? Here’s my list, in order of least to most severe.
Which do you think would be harder to train, a cat or a salesperson? Seriously, which one would you pick? While it’s true that cats have a well-deserved reputation for being independent, demanding and virtually impossible to train, the same can be said for many salespeople. Surprisingly, the same training and reward techniques required to get Fluffy to jump through a hoop can also be utilized to motivate your sales team to achieve peak performance!
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The Seven Deadly Sins of Software Salespeople
