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Richardson View profile >>
Senior Vice President:Jim Brodo
Top Clients: Leading sales organizations worldwide
Focus:Richardson is a leading sales training and consulting firm. We accelerate the productivity of salespeople by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization's strategy
Growth Rate:44%
Location(s):Global Company with headquarters in Philadelphia

About | Locations | Target Verticals & Clients | Key Focus | Awards/Endorsements/Others


Vision: The mission of Richardson is to ensure that our clients have the top performing sales teams they need to successfully execute their strategies. Our vision is to make sure managers, sales team members, and service professionals have the knowledge, skills, and tools to exceed their sales goals and build lasting, profitable relationships with clients. We have transformed sales training into sales empowerment by providing the most effective training 24 hours a day, 7 days a week, around the world in the mode that most closely meets the needs of each client organization, sales team, and individual salesperson. We recruit and retain top professionals committed to helping us execute our mission and vision.

Founded: 1979

Management Team:

Linda Richardson is Founder of Richardson. She is a recognized leader in the sales training industry and is credited with the movement to consultative selling, which is the corner stone of Richardson's methodology. Ms. Richardson recently received a Lifetime Achievement Award for Excellence in Sales Training at the 2006 Selling Power Sales Excellence Awards. Ms. Richardson has written 9 books on selling including her most recent, The Sales Success Handbook which has been published in 15 different languages. She has been published extensively in industry and training journals and has been featured in numerous publications including Forbes, Nation's Business, Selling, Selling Power, Success, The Conference Board Magazine, and The Philadelphia Inquirer.

David DiStefano is President and CEO of Richardson. He has served as Executive Vice President, CFO, and COO. 02 He has successfully led Richardson in becoming one of the premier sales training companies in the world. He has been instrumental in producing strong revenue, launching Richardson eLearning QuickSkillsT, introducing Richardson's diagnostic testing platform, SkillGaugeT, implementing a global delivery and business development team, and raising equity capital to further support the growth goals of the business. Mr. DiStefano, who has been with Richardson since 1993, is responsible for leading Richardson's executive team and ensuring the development and implementation of Richardson's strategic business plan.

Deborah Antonelli is a Senior Vice President, Global Sales with Richardson. She works closely with companies to assist them in identifying and addressing critical sales development needs to help their people compete more successfully. She is responsible for business development and for managing major domestic and global client relationships.

Rose Bisciotti works with Linda to develop the eLearning component of the business and the Richardson QuickSkills. She also works closely with Design, Sales, Marketing, and Client Services.

Rose brings nearly 20 years of experience with KPMG where she held several positions. Beginning in the early eighties, she was a pioneer in helping the partnership to embrace the concepts of marketing and business development at a time when marketing-related activities were new to professional service firms. She served as a strategist to the firm's senior executives on numerous proposal opportunities throughout the MidAtlantic region.

Jim Brodo is Senior Vice President of Marketing at Richardson. Jim brings over eight years of eLearning experience to this position where he oversees all marketing and communications efforts for the organization including strategic planning, public relations, advertising, and brand strategy. Jim is currently focused on updating the corporate identity through new name, Web site, messaging, and marketing materials. In addition, he is responsible for helping lead the marketing efforts of the new Richardson QuickSkills, as well as managing channel strategies, wireless learning products, and strategic partnerships.

Karan Douglas is the Managing Director of our European and Asia Pacific business, where she is responsible for the implementation of Richardson's strategy in these regions. Karan has been instrumental in recruiting and managing local resources to execute the business plan, overseeing salesforce and business development, and delivering Richardson's product and services to the local market.

Amy Happ is Vice President of Design Services and responsible for the successful delivery of all client projects. Overseeing Richardson's staff of Customizing Designers, Design Associates, and Word Processors, Amy's primary charge is to ensure the flawless execution and delivery of Richardson's customization services to its clients. Amy brings over nine years of project management, process improvement, and department management experience to this position where she is accountable for efficient delivery of quality services to all Richardson clients.

Joe Jacobs is the Chief Technology Officer at Richardson. Joe is responsible for developing Richardson's internal technology infrastructure and providing leadership and guidance to the organization's emerging eLearning line of business. In addition to managing the IT team and technology infrastructure, Joe is also responsible for evaluating emerging technologies and their potential impact on Richardson's processes and bottom line.

Lyn Karnstedt is the Managing Director of our Asia Pacific operations where she is responsible for developing and executing Richardson's global business strategy throughout that region and will lead the region's sales and training operations.

Bill Zarrilli is Chief Financial Officer at Richardson. Bill brings over 15 years financial and operational experience to Richardson. Bill's primary responsibilities include overseeing the financial planning and analysis, financial reporting, accounting, contract administration, taxation and treasury functions for the Company.


Richardson is geographically located throughout the World to meet the diverse sales training needs of our global clients. Headquartered globally in Philadelphia, Richardson has 27 years of multi-lingual sales training across Europe, Asia, Latin America including numerous offices in the United States, a European Headquarters in London, and an Asia-Pacific Headquarters in Singapore.

Additionally, Richardson also has regional offices in Belgium, Brazil Italy, Spain, Hong Kong, Australia, Switzerland, and both Latin America and Greece.

Target Verticals:

Richardson delivers company and industry-specific training to achieve results. We add value because of our strong roots across business sectors. We provide an industry practice focus that consists of industry specialists supported by experienced teams. We work globally with our clients across levels from executives to new arrivals.
  • Financial Services
  • Insurance
  • Pharmaceutical/Healthcare
  • Retail
  • Consumer Goods
  • Energy
  • Professional Services
  • Technology
  • Telecommunications


We have the privilege of working with leading sales organizations worldwide. We value our relationships with our clients and are dedicated to their success.

Key Focus:

Richardson is a leading sales training and consulting firm. We accelerate the productivity of salespeople by ensuring they have the skills, strategies, and processes to achieve their objectives and implement their organization's strategy. Utilizing our proprietary customization process, comprehensive curriculum, coaching, diagnostic tools and consulting, we help develop the critical skills sales organizations need to:
  • Leverage unique points of differentiation
  • Build stronger relationships
  • Exceed sales objectives
  • Close more business
  • Shorten selling cycles
  • Maximize customer service

Our curriculum includes sales, sales management, strategy, negotiations, and service training delivered through seminars, one-on-one and team coaching, and now interactive eLearning. Our eLearning, Richardson QuickSkillsT, leverages more than 28 years of seminar and consulting experience to provide a cost effective training alternative and reinforcement.

Awards, Endorsements and Other Accomplishments:
  • Included in on Gartner's Magic Quadrant for content providers
  • Top 100 fastest growing company in region
  • Number one Website resource for salespeople from Selling Power Magazine
  • Received coveted 4-star rating from LGUIDE
  • Eduventures recognized Richardson as one of 100 companies changing and improving the face of education
  • Linda Richardson was chosen as one of the Top Ten Minds of Business Fortune Small Business Magazine
  • Linda Richardson won the Women of Distinction Award
  • Named as one of the best new products by the American Business Awards
  • Linda Richardson honored with lifetime achievement in sales training by Selling Power and Stevie Awards

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