Interactive Resource Group, Inc. (IRG)

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Interactive Resource Group, Inc. (IRG) View profile >>
Vice President of Sales:Todd Kasper
Top Clients:Adaptec, Bio-Rad, Bridgestone Corp., CCH Software, CCH Tax, John Deere, and Masco Corporation
Focus:Customized sales training, sales management development, ROI guaranteed, extensive follow-up
Location(s): Denver (HQ), Boston, Raleigh-Durham, New York/New Jersey, Pittsburgh, and Sacramento

About | Locations | Target Verticals & Clients | Key Focus


Vision: To build stronger sales management and sales force competencies worldwide.

Management Team:

Jim Kasper is CEO, President and Founder of Interactive Resource Group. Jim has over 26 years of practical experience in direct sales, sales management, sales training, and marketing. He holds a Bachelor of Science, with a double major in Economics and Political Science, from Carroll College in Waukesha, WI.

Jim also holds a Master of Business Administration degree from Northern Illinois University. For several years he has been an assistant professor of marketing at Regis University and is the recipient of the Faculty Excellence Award, an honor bestowed by Regis students. He has taught Marketing, Advertising and Promotion, Channel Management and Consumer Behavior.

Jim's first book 'Short Cycle Selling: Beating Your Competitors in the Sales Race' was published in 2002. It has been on the Wall Street West Business Bestseller list 3 times, including #1. For several months, the book has been the number 1 seller on in 2 categories: Sales Management and Sales Techniques. In just over 24 months of publication, Short Cycle Selling has been translated into Mandarin Chinese, Cantonese, Korean and Indonesian. Jim's second book, Creating The #1 Sales Force: What It Takes To Transform Your Sales Culture, Dearborn Publishing, Chicago, Illinois was released on May 1, 2005. It has already entered the top 30 selling books on Jim is currently writing his third book that addresses the process and successes of pre-call planning.

Todd Kasper is Interactive Resource Group's Vice President of Sales for the Eastern Division. Besides facilitation, Todd's responsibilities include business development and supervision of IRG's operations and personnel in the Eastern half of the United States. Todd joins IRG after a successful sales career as one of Citigroup Smith Barney's top producing financial advisors.

Todd holds a Bachelor of Arts in political science from Yale University in New Haven, CT and is currently completing his Master of Business Administration at the Kenan-Flagler School of Business at the University of North Carolina-Chapel Hill. He is also a retired professional baseball player, having played in the Arizona Diamondbacks and Montreal Expos (now Washington Nationals) organizations.

Tom Rothrock is the Director of Curriculum Development and Sales Technology for Interactive Resource Group. Besides facilitation, Tom's responsibilities include sales management behavioral assessment tools, distance learning technology, curriculum development, and program outcome follow-up functions. Tom is trained and certified to administer and interpret the Prevue XT behavioral assessments. He designs the sales skills quantitative assessments and the data management. Tom directs IRG's technology efforts in the IRG Participative Distance Learning (PDL) system.

Tom is a summa cum laude graduate of Regis University and holds a Bachelor of Arts degree in Social Sciences. He is a native of Erie, Pennsylvania, but spent most of his adult life in Phoenix, Arizona. As a result of consolidations and restructuring in the banking industry Tom moved to Colorado in 1994 and joined Regis University's adult education program, The School for Professional Studies, as Manager of Curriculum, where he gained insights on developing and managing adult education programs and materials. Tom joined IRG in 1998, which has provided him the opportunity to further develop his capacities in program development, facilitation, and distance learning.


Denver (HQ), Boston, Raleigh-Durham, New York/New Jersey, Pittsburgh and Sacramento.

Target Verticals:
  • Medical and Life Science Software
  • Oil Industry Software
  • Tax and Accounting Software
  • Business Solutions Software


Adaptec, Ameritech/SBC, Applied Biosystems, Baxa Pharmaceutical Equipment, Bankers' Bank of the West, Bio-Rad, Bridgestone Corp, CCH, Software, CCH Tax, Callaway Golf, Cbeyond Telecommunications, Cobe Cardiovascular, Corning, Diagnostic Ultrasound,, E*TRADE, Hunter Industries, Independent Insurance Agents of Colorado, Interwise, J.P. Morgan Chase Manhattan Mortgage, John Deere, KraftMaid Cabinets, Lamar Outdoor Advertising, Loctite Corporation, McGraw Hill Publishing, PACCAR (Kenworth and Peterbilt Truck Manufacturer), PerkinElmer, Quorum Business Solutions, Thermo Electron, URS Corporation, Webex, and Wells Fargo Banks.

Key Focus:

Sales management development (coaching stronger sales skills, key performance measurement and implementation, stronger decision-making, hiring 'A' players); customized sales force training for increased sales effectiveness and efficiency; sales cycle compression specialists.

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